Infogile enters into alliance with mGinger for mobile advertising
New Delhi – April 30, 2008 mGinger, a leading mobile advertising company, and Infogile, a leading mobile applications developer, have entered into an alliance to explore synergies in the area of mobile advertising. By engaging the companies at the marketing and business levels, the alliance will allow both companies to drive new revenue and marketing opportunities. Under this new alliance, mGinger's can distribute vouchers to its customers using which the customers can walk in to a moGile Retailer for buying prepaid coupons for their mobile number. It is learnt that other areas being explored include using Infogile's strong mobile retailer network to deliver localized and customized advertisements to customers.

Today's announcement represents Infogile's increasing focus to use its vast retailer network to explore multiple revenue opportunities. "mGinger is the pioneer in mobile advertising in India and we are excited to work with them to grow in the mobile advertising marketplace," said Vikas Sharma, Head Mobile Solutions Division at Infogile. "With Mauj as an undisputed leader in mobile advertising, we are uniquely able to combine valuable inventory with our global sales force and deep technology to deliver the comprehensive solution top advertisers are looking for as they go mobile."

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